How We Protect Your Data With Care

Last update: May 14, 2025

Note before we begin: Eiren AI is designed to support mindfulness, self‑reflection, and personal growth.

It is not a substitute for professional therapy, counseling, or medical advice.

If you are experiencing emotional distress, mental health challenges, or medical conditions, we encourage you to seek help from a qualified healthcare provider. See a list here:
https://findahelpline.com/

Content generated through Eiren AI (including AI conversations, journaling prompts, and meditations) is intended for general well‑being support and should not be considered professional guidance or a diagnostic tool.

By using Eiren AI, you acknowledge that you are responsible for your own mental and emotional well‑being.


Now that we got that out of the way, let's dive deeper:


Introduction
At Eiren AI, your privacy and the security of your data are our top priorities. This Privacy Policy outlines how we collect, use, and protect your personal information when you use our services, including joining our waitlist or using the app. This policy ensures compliance with the Swiss Federal Act on Data Protection (nFADP), GDPR, and other relevant global data protection regulations.

Eiren AI is designed for users aged 18 and above. By accessing our services, you confirm that you meet this age requirement.

For any inquiries, privacy requests or concerns regarding this policy, please contact tobias@eiren.ai.


Account & Data Deletion: You can delete your account & it's data at any time in the Eiren AI app (Settings → Profile Settings  → Delete Profile and ALL Data)


Information We Collect
When you use our website or app, we may collect the following personal data:

‍Email Addresses: Collected when you sign up in our app (Consent text on the login screen by signing up) or when signing up for the newsletters on the website. You can unsubscribe anytime via the link in every email.

Interaction Data: Basic Information about how you interact with our website, app. Anonymous app‑usage events (install counts, screen opens) collected via Google Analytics 4.

We do not analyse or share the personal content you create in the app (journals, visions, goals, tasks, mood notes).


How We Use Your Data
We use your personal data for the following purposes:

‍Email Notifications and Updates: When you sign up in the app or subscribe to the newsletter on our website, your email address is stored and mainly used to send you our exclusive uplifting weekly emails related to mindfulness, personal growth, and spiritual development. These emails are managed and delivered through Kit. You can review Kit's privacy policy here.

‍Analytics: We may use aggregated data to analyze how users interact with our website, which helps us improve your experience. We keep account data only while your Eiren AI account is active. Aggregated analytics in Google Analytics 4 are automatically deleted after 14 months (GA4 default).


Legal Basis for Processing
We process your data based on your explicit consent, which is required by both nFADP and GDPR. By submitting your information through our newsletter signup or app login forms, you agree to our collection and use of your data as outlined in this policy. (Consent mentioned in the app upon login) You can withdraw your consent at any time.

By providing your data, you confirm that you are at least 18 years old, as required for explicit consent under applicable data protection laws.


Data Sharing and Third-Party Services
Your personal information is never sold or traded. We share data only when necessary to run the service—e.g., Kit.com for email. Currently, we use Kit.com to manage email communications, and they handle your data according to their privacy standards.


Subscription Management
Our app uses RevenueCat to manage in-app subscriptions and entitlements. RevenueCat collects and processes data such as subscription status and user identifiers to enable seamless subscription management. RevenueCat complies with GDPR and other applicable privacy regulations. You can find more information in RevenueCat's Privacy Policy.

Children’s Data

Eiren AI does not knowingly collect or process personal data from individuals under the age of 18. If we become aware that such data has been collected, it will be deleted. Parents or guardians can contact us to address any concerns about data from minors.

Cookies

We use cookies to enhance your experience & analyze website usage. By using our website, you agree to our use of cookies. You can manage cookie preferences in your browser settings or at the end of the page by clicking on "cookie settings".

You can also install Google’s GA Opt‑out browser add‑on if you prefer to disable analytics cookies entirely.


Your Rights
Under both the Swiss data protection law and GDPR, you have the following rights:

‍Right of Access: You can request a copy of the data we hold on you.

‍Right to Rectification: You can ask us to correct any inaccurate or incomplete data.

‍Right to Erasure (Right to be Forgotten): You can request that we delete your personal data if it is no longer needed or if you withdraw your consent.

‍Right to Data Portability: You can request your data in a structured, commonly used format for transfer to another service provider.

Right to Restrict: you may ask us to suspend processing of your data while a complaint is investigated.

‍Right to Object: You can object to the processing of your data, particularly for direct marketing purposes. For more details on your rights, you can refer to the Swiss Federal Data Protection and Information Commissioner’s (FDPIC) website.


Data Retention and Security
Your data is securely stored and protected using encryption and other industry-standard measures. We retain your data for as long as necessary to provide you with the requested services. Should a data breach occur that affects your personal data, we will notify you and the appropriate authorities in compliance with data protection laws.

As mentioned above, aggregated analytics in Google Analytics 4 are automatically deleted after 14 months (GA4 default).

Subscription records in RevenueCat are kept while your account is active and for up to 6 years thereafter to meet tax obligations.

You can delete your Eiren AI App Account anytime under the app settings —> Profile settings.

International Data Transfers
We ensure that any data transferred internationally complies with the Swiss and EU’s strict standards. If your data is transferred to countries outside of Switzerland or the EU that do not have adequate data protection laws, we (or the services we use) use additional legal safeguards such as Standard Contract Clauses or seek your explicit consent before transferring.


Data Protection by Design and Default
At Eiren AI, we follow the principle of privacy by design and by default, ensuring that privacy is integrated into every stage of our development and service offerings. This means we collect the minimum data required and ensure that your information is only used for legitimate purposes.


Data Breach and Incident Reporting
In case of a high-risk data breach that could affect your rights and freedoms, we are required to notify both you and the Federal Data Protection and Information Commissioner (FDPIC) as soon as possible. We run 24 / 7 automated security alerts; if a high‑risk breach is detected, we will notify affected users and the Swiss FDPIC within 72 hours.

Changes to This Policy
We reserve the right to update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of any significant changes by updating this policy on our website, and you will always have the option to review the latest version.